What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is one type of optimization techniques that make a website/blog important to search engines and shows that website/blog’s specific content in the first result page. It is a dream of every website owner to keep his/her website/blog in the top of search engine result pages. When a website/blog found in the top result of a search engine, it ensures huge traffic and huge traffic ensures more revenues from that website/blog.

The web is a place where unlimited websites/blogs are available and it is so tough to keep a website/blog in the first result page. Every day lots of sites are registered and exist sites are becoming a competitor of each other. Then it becomes too hard to stay on top of first result pages. For this problem, SEO techniques have a great application to get success and to achieve the goal of first ranking in search engine result pages.

A lot of factors are related to search engine optimization and it is a continuous process for a long duration of time to achieve a target. Its demand is increasing day-by-day because competitors are increasing day-by-day. Without right SEO Techniques, you can’t succeed in online business because it’s the secret of online success. Why Search Engine Optimization (SEO) Is Important for a Website/Blog? Think as a visitor Now-a-days we can get everything from the web. There are lots of option for a single product. Just, for example, if you want to buy a laptop then you can get lots of websites where lots of brands and in every brand lots of models. So which one you will buy? Obviously the best one. Now think how you can choose the best one? Again you must be depended on search engines to find that. Every search engine, especially Google always keep the qualified websites/blogs in the top of search engine result pages. Only SEO can make a website/blog qualified to search engines. As a result, you can get the best choice. Think as a website/blog owner People love search engines because it gives a better result and search engines love qualified website/blog because people want that.

Guidelines for Search Engine Friendly Website:

Though search engine spiders are becoming more sophisticated through time, the simple assumption and aims remain the same: spiders locate pages by following hyperlinks and capture the content of these pages that they find from the search engine’s index (a giant repository of information about pages and websites).

Along with preventing the methods we just mentioned, there are some new guidelines for creating search engine–favourable navigation:

Employ a Text-Link-Based Navigational Structure: If you decide to make navigation in Flash, JavaScript, or any alternative technology which the search engine might be unable to parse, be confident that you provide other text links from HTML for spiders to make sure that automatic robots (and people who might not have the necessary browser plug-ins) may accomplish your web pages.

Tired of “Spider Traps”: Even intelligently researched search engine spiders could get lost from infinite loops of hyperlinks which move between pages on a website. Intelligent structure that averts recursively looping 301 or 302 HTTP server codes (or alternative redirection protocols) have to re-evaluate this issue, however occasionally online calendar hyperlinks, boundless pagination that loops content being obtained or piled in a large number of manners (faceted navigation) can produce thousands of web pages such as search engine spiders if you planned to have just a couple of dozen accurate pages of articles.

Watch out for Session IDs and Cookies: When we just mentioned, should you restrict a user’s capability to see web pages or redirect according to a cookie placing or session ID, search engines could be not able to crawl your articles. The bots don’t have cookies allowed, nor will they cope with session IDs correctly (each trip by the crawler receives a URL using another session ID, along with also the search engine sees these URLs with session IDs as distinct URLs). Although limiting form admissions is good (like search spiders cannot submit forms anyhow), restricting content accessibility via cookies and session IDs is a lousy idea.

Be cautious of host hosting, and IP issues: Server issues infrequently induce search engine ranking issues –but if they do, catastrophic consequences may follow. The engines are aware of shared server issues, including downtime or overloading, and also will provide you the benefit of the doubt (however this may mean your articles can’t be crawled during times of server malfunction). On the reverse side, websites hosted on content delivery networks (CDNs) can get crawled more significantly, and CDNs provide significant performance improvements to a site.

The IP address of your server could be of concern on occasion. IPs formerly belonging to websites which have spammed the search engines can continue with them negative relationships that could interfere with indexing and ranking. Though the engines are not particularly picky about shared hosting vs. dedicated servers and dedicated IP addresses, or on server programs, you can prevent many hassles by visiting these paths. In the very minimum you ought to be careful and locate a host that you expect, and investigate in the background and “cleanliness” of the IP address you might be delegated, since the search engines have gotten paranoid concerning the usage of particular domains, hosts, and IP addresses, and also cubes of IPs. To know more about the Search Engine Optimization Field or anything related to Digital Marketing Field, Join Digital Marketing Course in Delhi and get trained by the Best Digital Marketers that our Nation has to Offer. Experience informs them that a lot of them have strong correlations with junk, and so, eliminating them in the index may have great rewards for consumers. As a website owner not participating in such practices, you will discover it pays to research your internet host before getting into trouble.

Google being the largest and most widely used search engine, roll-out a new algorithm every year to ensure quality results are being produced for search queries. Apart from a major yearly update, there are various small updated being roll-out time to time by the search engine giant.

Now, it is imperative for any e-commerce company to stay updated as per the changes and guidelines from the Google, to ensure higher ranking and enhanced visibility.

Below we will be looking at some crucial tips that can help ecommerce businesses to rank higher in Google search engine.

–       Mobile First Indexing

Sometime last year I happen to meet my long-time friend who happened to work at a highly reputable search engine marketing agency in Las Vegas. Now, while we were just discussing about the prospects and trajectory for digital marketing, he was very sure that sooner we will be seeing an important mobile-related update from Google. Well, this wasn’t totally shocking as anyone with slightest of interest in digital marketing was expecting such update eventually. However, no one was sure what’s going to be the magnitude and impact of the update.

Nonetheless, Google has rolled-out its long awaited mobile-first indexing updated back in March, and since then the focus of search engine marketing has been mostly directed towards this important aspect. Though, the initial updated doesn’t push businesses with unfriendly mobile-website to the extreme corner, however, it does provide a little glimpse of what we can expect in future.

Here are some tips to follow the suite for Google’s mobile-first indexing:

–       Keep your mobile site up to date with a user friendly UI/UX and an interactive content display. Remember, the most important aspect will be the clear and complete display of your web content. Often time businesses don’t really bother to display complete web content on mobile-version. However, now any content that’s doesn’t display on mobile-websites will not be ranked by Google.

–       The era of “M-dot” mobile websites are over. You need to make transit to proper mobile friendly version now.

–       Keep the mobile version of your website highly navigable. Make sure users are able to browse through all the pages and content easily.

–           Custom Quality Content

Content over the years has remained one of the crucial most aspect for search engine marketing. Today, it still holds the importance as one of the most critical and important aspect of ecommerce business marketing. Google in an effort to present users with the most relevant search results highly value custom quality content, where the stress isn’t over the keyword stuffing or purely marketing; rather on delivering better value and information to the users.

For instance, for search engine marketing Las Vegas, the content shouldn’t be stuffed with your keywords “SEO”, “Las Vegas” or “Search engine marketing”, rather the content should carry a purpose and value to the users. Ideally, it should inform users about the importance, benefits and limitation of the service, as well as how you can help them with your services.

A business has to overcome several obstacles in its way to establish its relevance in the competitive industry. With the internet revolution, every business has to update itself with the latest technology and concepts that will help its survival in the cyberspace. One of the most relevant techniques is the Search Engine Optimization. The search engine optimization techniques tutorial will help every webmaster understand the meaning and relevance of SEO for the business.

What is Search engine optimization (SEO)

Every business needs to know what SEO is and how it works to improve the website’s prominence. Search engine optimization or SEO is the set of rules that every website or blog needs to follow to optimize the search engine rankings that will improve its visibility. It is the right way to enhance the quality of the website by making it interactive, user-friendly, and faster.

 Know About SEO Google

Google is the prominent search engine that opted for searching answers for the queries. So, business people must know how to optimize your website for search engines.  It will assist in enhancing visibility using keyword research, Link building, content promotion, etc.

What are SEO marketing services?

The SEO marketing services encompass the on-site and off-site strategies along with the social engagement to improve the traffic of the websites. It is an ever-evolving process that follows the best practices to get results for the business owners. What is the effective SEO techniques that will help in the better marketing of the website? The answer is, there are services that can enhance the visibility of the website like;

• Local and Global SEO
• Online Reputation Management
• Content Marketing
• On-site/Offsite SEO
• Link Building
• Mobile SEO

How it works   

SEO Company in India will improve the visibility of a business website in the digital space by changing its design, content, etc. to make it alluring to the audience. It is optimized for search engines like Yahoo, Bing, or Google that will rank the pages high for the search engine results. It offers the following positive effects;

• It improves the search engine rankings of the website.
• It can improve the website’s traffic quality.
• It can provide the business with measurable results.

Nine major Google algorithm updates for SEO

Business people may wonder how to optimize a website for google search, so it is important to note the Google algorithm updates that can have an effect on the SEO. Learn and be a certified SEO expert from the best seo course in Jaipur.

• Google Panda
• It is the ranking algorithm released on 24th Feb 2011 that lowers the rank of the low-quality site and increases the rankings of high-quality sites.
• Google Penguin
• The algorithm released on 24th April 2012 decrease the rankings of the sites that violate the webmaster guidelines of Google by implementing black hat SEO.

• Pirate

The algorithm released on August 2012 targets the torrent and pirate sites by documenting the DMCA notices to help the user find the legitimate site.

• Hummingbird

Hummingbird algorithm released on 22 August 2013 focuses on answering complex queries of the users.

• Pigeon

Pigeon is the Google’s local search algorithm released on July 24, 2014, that provides useful, relevant, and precise search results.

• Mobilegeddon& The Google Mobile-Friendly Update

On 21st April 2015, Google released a mobile-friendly algorithm that will boost the mobile-friendly pages in the Google mobile search results.

• RankBrain

RankBrain released on 26th October 2016 sorts through the billions of page search to find the most relevant ones. It is a part of the Hummingbird algorithm that will interpret the searches of people to give them the precise results.

• Possum

It is the Google’s local search algorithm update released on September 1st, 2016, that impacted the Google Map results and 3-pack. So, it focusses on organic results by diversifying it and prevents spam sites from ranking.

• Fred

The Google update released on Mar 7th, 2017 targeted the low-value content of the website that focused only on revenue generation.

Types of SEO

What are SEO techniques that will work well for the business website? Before venturing into the answer, it is imperative to know the three different types of search engine optimization techniques;

• White hat SEO: It utilizes ethical techniques and methods to improve the search engine ranking without any fouls. It implements high-quality content, better HTML optimization, good links, etc. to improve the outreach. Though the growth is gradual, the rankings are steady that lasts for a long time.
• Black hat SEO: It is a technique that exploits the weakness of algorithms for improving the rankings. It is not in compliance with the Google guidelines, so the results are unpredictable. It includes hidden text, keyword stuffing, cloaking, etc. that offers prompt yet short growth.
• Grey hat SEO: It is the SEO that lies in between the white and black SEO as it combines both the techniques to deliver better results. Companies prefer to use the Grey hat as it does not cross the line to unethical SEO.

Depending on the requirements of the company, the ideal SEO technique is adopted for better results.

How to do SEO

You may wonder how to do search engine optimization that will aid in higher ranking of your website by increasing its relevance. Every business website needs to understand that the process of optimization is ever-evolving that needs maintenance, tweaking, testing, and monitoring. So, here are the methods that explain how to do SEO for website step by step that will provide the best strategy for the SEO;

• Target Business Analysis of Market
• Analysis of Website: Analyse the keyword, visible text, code, etc.to determine the position of the page in the search engine results.
• Competitive Analysis: Determine the effective strategy implemented by top pages to improve the rankings.
• Priority Keyword: Developing the priority keyword that relates to the customer query that will land them on the website.
• Keyword Research
• Goal and Objectives: Identify the objectives of the business to measure the ROI after implementing the program.
• Keyword Analysis: Identify the keywords or phrases that can help in enhancing the website visibility.
• Content Optimization
• Create pages: create pages with keyword-based titles, meta tags, etc. that can influence the rankings.
• Placing search phrases: Integrating the keyword or relevant phrases in the web content that will help the search engine identify the pages quickly.
• Develop sitemaps for search engines: Create XML and HTML pages that make it easier to index the website.
• Continuous Testing
• Testing and Measuring: Analyze the web traffic and rankings of the website to determine the effectiveness of the programs implemented.
• Maintenance: Perform continuous modifications and addition to the website that will maintain the positive results and enhance the growth.
• Off Page SEO:

This process is associated with the processes that are used to promote your website or business apart from your own site. This is not all about creating back links and pasting your site URL and anchor text at the trustworthy sources. This is associated with all the reputable and genuine processes to promote your site.

Some Off Page techniques include:

• Bookmarking: Bookmark your blog post or webpage on high authority social networking sites to get high traffic to it.
• Directory Submission: Place a link that sites like yellow pages, yelp and moz that point towards your website. This is the best way to build quality back links.
• Classified Ads: Publish your website ad to some reputable classified ad sites like Sulekha, OLX and much more.
• Content marketing: Publish articles on high authority article directories to get back links to your website.
• Video Sharing: Video sharing on popular sites like YouTube, Dailymotion, Vimeo to make your video popular and get quality back links.
• Image Sharing: Sharing popular images on high quality sites to get back links to your blog or website.

There are lot more ways to get quality back links include Web 2.0 ,Profile Sharing, Blog commenting, Blog Posting, PPT and PDF sharing and much more.

Using the latest SEO techniques 2018 will help your business compete with the peer competition in the market to establish itself and create a loyal customer base. Updating the techniques continuously will help in sustaining the growth of the business.

Are you a local business entering the world of search engines and search engine rankings? This can be a daunting task if you are unfamiliar with how to best optimise your website for websites such as Google.

If you want increased brand awareness and more conversions coming to your business, then SEO marketing is not something that you can let fall to the wayside.

Here with the help of SEO company in Jaipur, we are taking you through some of the SEO basics that you can implement in your website, if you want to carry out more advanced SEO techniques you might want to get in touch with Aaron and his team in Oxford direct.

Research Keywords

As you will probably already know, when you are searching for a product or service online, you will normally find that the search engine finishes off your question for you.

For this reason, it is important that you know exactly the phrasing that potential customers for your business are using as you can then place these keywords within your website for the search engine to pick up on the next time someone search for this.

Of course, there will be some that are obvious and should definitely be placed throughout your website, however, you can use another tool such as Google Keyword Search to find what exactly people are looking for in your area, see how competitive these terms are and how often people are searching for them.

Once this list has been created, you can then place them in the content naturally throughout the site. However, it is also equally as important not to overuse keywords as search engines will see this as being spam. We would recommend going for a keyword density of around 2%.

Great Content

Following on from the last point about keywords, it is also important that your copy is great and easy to read. Keywords should not be overused, and Google will read your text just as a human would. This means it is extremely important that your website copy is well-written and readable.

A common mistake here is to overuse keywords in your copy thinking that this will let Google know exactly what your website offers, however, this makes it appears your website copy is poorly written and search engines will reflect this when ranking your website as they will think this contributes to a bad user experience.

Therefore, it is also important to seek the help of professionals as they will know how to improve your website ranking with good copy and not hurt it. Before publishing any new pages, make sure that you have proof read it to ensure search engines have no reason to place you further down their rankings.

Add Title Tags

The title tag is the link that you can click on in your web browser tab and each individual page should be unique as they all carry a lot of weight. They will also need to contain the relevant keywords to that page and there should eb a consistent format across the website. Separate keywords from your brand name using a hyphen or vertical bar and ensure that the copy does not exceed 55 characters as it will become too long to display.

Add Heading Tags

Heading tags are extremely important and they range from H1 to H6. Search engines place the most importance on H1 headings and this should be your page headline. Make sure you don’t use this heading tag more than once on a page as search engines will see this as a penalty. However, the other title tags from H2 to H6 can be used multiple times, for example, in any subheadings. Search engine ranking like heading tags and rank them highly as they increase the user experience by breaking up text o your page.

URL Structure

Another way to highlight your keywords to a search engine is through your URL. Keywords should be included after the domain name or after the ‘/’. When doing this, you should use hyphens to separate the words and use all lowercase letters.

Images

As search engines cannot see images, they need to use the coding on the image to understand what it is showing. Ensure there is a brief explanation of the image in the alt tag text, the image title should be a caption of the image and ensure that the image is saved as something descriptive and not just ‘image5432.’

Add Meta Descriptions

On search engines, you will see two lines of text under websites and this is known as the meta description. When you don’t provide this information, random text from your website will appear instead and this probably won’t make any sense to the user. While they won’t help increase your search engine rankings, they will encourage potential customers to visit your website.

Keyword research is almost an art and a science. A number of factors play their role in it. Behind every SEO strategy, the purpose is the same and that is to rank higher. Search volume is significant but there are certain issues with the great keywords. For instance, you will have to compete against giant brands. Your chances of ranking higher are little and it will perhaps take years for any results to come. People are impatient and can’t wait that long.

That’s not the only problem with the big keywords. You will often see them revolving around vague and imprecise topics such as ‘content marketing’. There is a possibility that these keywords bring tons of traffic but then it’s highly unlikely that you get many buyers from such keywords. Most of the users online are interested in informative pieces and blog posts. You can have them sign up for your brand’s newsletter or other lead magnets but that again means long-term results.

So how do we fix that? If you are spending hours and hours on your browser searching for clever SEO strategies and tactics then you need to read about keywords too. If your Spectrum Cable and Internet Speed is just right, you can research how to find the right keywords that can help you rank higher.

Here are the five necessary keyword research tools to begin with:

1. Google AdWords

Google has a comprehensive keyword suggestion tool that is built directly into the Google AdWords. It is highly effective in finding in searching high volume keywords and efficient group ideas. The usual drill involves importing a list of keywords first into the search bar. Around 10 to 20 keywords are enough to yield some quality suggestions. After the suggestions appear, you need to type another 10-20 keywords in the search bar. Once this is done, switch the tab to ‘ad group ideas’. You will get comprehensive lists of keywords and groups that you might not have given a thought while doing initial keyword research.

2. Ahrefs

Ahrefs is an amazingly rich collection of research tools. It has data on billions and trillions of links. Since we are talking about keyword research, we will focus on its Keywords Explorer. It is one of the best keyword research tools. You simply need to login to Ahrefs and then navigate to Keywords Explorer. You can type up to 100 related terms (to your topic) in the search box. The next step is to choose your country and you are good to go. Ahrefs has data from dozens of countries. It explains that you can tell by scanning through the searched results, how difficult it would be to rank for different terms.

3. SEMRush

SEMrush is a magical tool for keyword research. It takes a slightly different approach than the rest of tools. Generally, people create a massive index of keywords as per their SEO strategy. They can go up to as many as 100,000,000 keywords. Also, they consider it mandatory to make a database of each and every site that is ranking for any of these keywords. This is done to log every keyword for which a site ranks. Since it is impossible to get each keyword, they track the long tail keywords. These type of keywords are few but are generally successful.
For competitor research, SEMRush is one of the most efficient and effective methods. It has made a mark as a phenomenal tool to learn how the organic search engine traffic for websites may change over a period of time. You can also use it to identify search engine spikes and penalties.

4. Ubersuggest

Ubbersuggest is a free keyword suggestion tool and is quite different from the other tools of the same niche. It helps with your input keywords and then crawl sites that rank for the term. It also analyzes the common keyword titles. Moreover, the tool determines popular keywords from different news articles that relate to your keyword. Other options also include keywords from recipes, videos, images, so on and so forth.
Ubersuggest is a popular option especially when you are trying to figure out some great content ideas for your site. You won’t get any insight regarding keyword competition or search volume. However, it is an excellent tool for determining content ideas and long tail keywords.

5. Wordstream

While other tools give you the keywords that are trending and ranking, Wordstream will give you negative keyword suggestions. You can use them to find the keywords that will only waste your time, effort, and money. These are highly focused on Pay per Click (PPC) aspect of keyword research. As such, they provide an arsenal of tools for you to use free of cost (at least most of them are free). Their free SEO keyword research tools and AdWords Performance Garden can be a great help in getting started in the right direction. The paid subscriptions begins at $225 a month.
There are plenty of other tools for keyword research. If your Mediacom High Speed Internet are just right, search and pick the best tools for your keyword research ventures. Good luck!

Author Bio:

Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

There are many successful strategies available through which you can rank your site and make it on the top if you put daily efforts on it and one of the most common ways to do so is Guest Posting. But is guest posting still good for SEO? Or there are more better ways available?

No doubt guest posting is the most effective SEO strategy one can follow, but to decide whether it is still good for SEO, we need to focus on some points and many web development company is already following this strategy. So, lets see, which are they:

What is a Guest Post?

In simple words, guest blogging or guest posting means you are publishing your content on other’s website. While publishing your content, you can include a link on an anchor text that redirects to your website. This will leave a positive impact on the rankings.

Whatever you are writing, you should write for people and not for the rankings. If you will provide proper, good and informative content, rank will increase automatically.

What is wrong in guest blogging?

Everything has its dark side too, right? Doing everything out of the limit is not good for anything, same goes with guest blogging. According to the Google guidelines, there is no problem with guest blogging, but if you will use this technique as a bad practice, then it will affect your search engine optimisation.

How to Find Relevant Guest Blogging Sites?

Don’t just think about your link and content. Think about the other site too, before approaching for guest posting research about the site and check whether it is relevant to your content or not, apart from this, keep these points in mind too:

• Write for the sites that you find relevant. For example, if you are having a site on technology, and you are publishing your content on a food niche blog, then there is no meaning.
• Before approaching, check the site’s DA, traffic, backlinks using SEO tools such as moz, ahref, semrush and more.
• Check all the terms and conditions of that site, whether they are approving your niche article or not, what are the charges (if it is paid post), is it worth to pay that much amount or not.

Why Guest Posting is necessary?

1. Guest posting or guest blogging helps in getting your website quality traffic. If you are doing guest posting on regular basis then there is possibility that your content will rank instantly.
2. With guest blogging, more audience will come to know about your blog and visitors will come to your blog.
3. It will help you to improve your writing, by writing number of contents, you will automatically improve your writing skills plus you will gain more knowledge too.
4. You will get to know what other thinks about your site as you can get feedbacks and comments on your sites too.
5. You can connect with more people working in the same field.

So, if you ask me “Is guest posting still good for seo”, then my answer would be a big yes but only if you will do it by keeping the above points in mind.

Author Bio:

I am Shreya Srivastava, a passionate blogger | Content Writer | SEO Expert. Blogging is not my work, it’s my passion! You can check out my work at Techoroid

You want your business to grow? You created a website to accomplish that for your business. It’s been a month since you developed your website, still got nothing. You check your website’s traffic and you were stunned.

What would have gone wrong?

If your website visibility is zero in the search engine then it is better to not have a website. Search engine optimisation is the tenet that assures the visibility of your website (of course when done correctly!!). In short, we call it SEO.

The major motive of SEO is to give your website higher rankings for relevant queries. When your target audience search for related queries, your website will get higher ranks which increases the chances of higher traffic which we call organic traffic.

So, the question of the day is how you can make your website SEO friendly so that you can grow your web-based business.

The answer is well served for you in this post. So, get ready for a journey which will lead you to make an SEO-friendly website.

Without further ado, let’s get you started,

Tips To Make Your Website SEO Friendly

Let’s see what actions you must take to make your website SEO friendly. Here you go,

1. Use Indexable Content For Your Website

Content is the first requirement of your website. It is your first line of contact with your audience. However, you must keep this in mind that before communicating with your audience, your website must communicate with search engine bots. These bots will make sure whether your website will be indexed by the related query or not.

If these bots will not crawl your website, then there is no power in the world that can rank your website on search engines.

So, what you need to do to make sure that your website is crawled by search engine bots? Check these points out,

• Make sure that all your critical content is in HTML text format.
• You must avoid flash records and Java applets as they are not crawled by search engine bots. If you keep your crucial content along with these two formats, you might want to revamp the content. Plain HTML text format is loved by search engine bots.
• Always make sure that your images have alt text. Alt text provides a relevant description to your visual representation to the search engine bots. When you have critical information via images, alt text will help the bots to crawl the images for relevancy.

2. Crawlable Link Structures Will Make Your Website SEO Friendly

Many of the marketers overlook the content and miss the most important element. It is the Link. The location of the content is as crucial as the value it serves. Let’s see how you can make crawlable link structure for the search engine bots,

• Link structure needs to be relevant. It must serve as steps for your visitor rather than just hoping there from link to link.
• If you want your other pages to be crawled then you must link it with your primary page i.e., your homepage.

3. Targeting And Keyword Usage

The central part of SEO is the keyword. Keywords are the query or the part of query your user frequently ask. It must be relevant to your business. You mustn’t use keywords that are irrelevant to the nature of your website. Also, you need to use the keywords wisely.

Overstuffing the keywords will make your website as spammy. Google and other search engines love LSI. LSI is the Latent Semantics Index. These words are similar to the keywords but make sense to the audience as well. Remember, utilising keyword is one thing and stuffing keyword is another. You should use the keywords in an optimum amount to make sense of the content. Value-based content is appreciated by the search engines and your audience. So, avoid stuffing keywords.

4. Proper On-Page Optimisation

An on-page optimisation is very crucial when it comes to an SEO process. It is the optimisation of elements that are present on your web page. Elements like URL, meta titles, descriptions, alt text images, and anchor texts.

Make sure that the length of your meta title does not exceed the character limit of 60-70. For meta description, after the latest Google meta-description update, you can write a description up to 300 character limit. Utilise your primary keyword in both titles and description to make it crawlable. Incorporate branding by using your brand name in the URL.

5. A Diverse Link Profile

The backlink profile of your website is crucial in terms of SEO rankings. Having a diverse link profile ensures that your website is reliable and of quality. Create backlinks to quality websites and get links from these websites as well. When you have more ticks of approval aka links, Google and other search engines will love you for that.

Summary

Allow me to give you a brief summary of what we discussed above,

• Content is the first requirement of your website. It is your first line of contact with your audience. However, you must keep this in mind that before communicating with your audience, your website must communicate with search engine bots.
• Many of the marketers overlook the content and miss the most important element. It is the Link. The location of the content is as crucial as the value it serves.
• The central part of SEO is the keyword. Keywords are the query or the part of query your user frequently ask. It must be relevant to your business.
• An on-page optimisation is very crucial when it comes to an SEO process. It is the optimisation of elements that are present on your web page. Elements like URL, meta titles, descriptions, alt text images, and anchor texts.
• The backlink profile of your website is crucial in terms of SEO rankings. Having a diverse link profile ensures that your website is reliable and of quality.

Tell me your thoughts on how you make your website SEO friendly via comments and I will get back to you as soon as possible. Till then, have a great day ahead of you.

Advantages of Hiring a SEO Company

Whenever you search for something, it’s crucial or important that you make a thorough research, which shall help you get the benefits. Your search should give you the right answer. The internet shall help you on getting the accurate answers for your queries and give you the best solution in case of issues. When you are thinking of a business, the first thing you decide upon is the capital. Then you shall look for the demand among the public and then the competitors, and so on. Thus grows the list for your business to be planned well. Planning well shall help you get the best out of it, and it shall also make you free from the problems that arise.

Right strategy for your business

Any business that is well set should definitely turn popular because of the promotion that too through magazines, etc.  Awareness to the public is most important one to go on with. Anything through an advertisement, or promotion awareness to the people, where they turn surrounded in numbers – by this way promotion shall easily happen.  Promotion can promote your business or demote your business, it depends on what step you take. In this case, when you think of using the right strategy, then you need to think of utilizing an SEO company here for your business.

It is in your hands to search for the right SEO Company. The wrong one you choose, so is the result, in simple words. The right one you choose so will be the result for your business. It can reach any heights, and you shall get all that you don’t imagine too, in terms of money, customers, etc.

User-friendly one

There are lists of benefits, if you choose a right SEO company who helps you have the right targeted traffic on your site. The right strategy to make you stand first on the line, without considering your competitors is what you should check with SEO Company. You shall definitely attain it on a lower cost too, than spending more bucks. Just be aware of the strategy and procedure they use for you, you need to be aware of it, and how it works, how user-friendly it turns to be, all is to be accountable to you, by the SEO Company. By this way, you shall certainly promote your business online, and you shall see the deliverable within a time span, but certainly not within 30 days of time.

The guide in simple can help you get the benefits in a listed way, but certainly not eat your company’s value. Company’s value stands as the most important one, and the SEO Company in Jaipur helps you reach within a short time and at lower costs too, with a guaranteed results.

14 SEO Ranking Tips to Keep Your Business on the First Page of Google

Your business needs recognition stat, and ranking on the first page of a Google search is imperative to having customers find you. With search engine optimization ranking techniques changing almost daily, you need to know the best way to keep your business ranking high and within sight.

How To Improve Your Google Rankings: 14 Steps to Rank Higher Fast Using Analytics

Q. What is one key thing you do to keep your SEO rankingon the first page of searches, especially if you’ve only recently gotten there?

1. Keep producing relevant content

If you want to keep your No. 1 spot, then you need to keep doing what you’ve been doing! This means producing relevant content, supplemented with hot keywords that people are searching for. If it’s your website, then use your blog to keep adding valuable content; if it’s a page, then update it every quarter, whether it’s rewriting the content or adding new keywords—and it wouldn’t hurt to do both!

 2. Ensure your site is free of errors

If you’re on the first page of Google for your top keywords, you’re clearly in a great search position. While it’s critical to continue doing what you have been doing, it’s also important to ensure yoursite does not have any critical errors. Nothing will hinder your SEOefforts like poor on-page structure. I recommend a continuous audit of your site from various tools and SEOs.

3. Win the Google snippet box

 To keep your site on the front page, you need to focus on winning the Google snippet box at the top of your keywords. To do this, focus on answering common questions from people searching in your niche. The simplest way to win the snippet box is have a title containing a common question, and then placing a table with the answer, or a step-by-step list, directly below the question.

4. Improve your post-click experience

One metric most marketers undervalue is post-click engagement. To maintain high SEO rankings, you need to maintain a low bounce rate, longer session duration, and higher conversions. This demonstrates that your web pages provide exactly the information Google users are searching for, along with additional information that’s also useful to them.

5. Look at other front-page contenders

 Take a close look at the other nine results on that search engine results page, especially the ones that rank higher than you. What are they doing different: More links? Longer content? Different keywords? You goal is to create the best content for that query, and the competition is the perfect guide to what Google thinks is “best.”

6. Use search engine console to look at key metrics

Under Search Analytics in the Google Search Console, you will see info on queries driving traffic to your site, CTRs, impressions, and position. If you see a keyword generating a ton of impressions and ranking high, but getting a low CTR, then it is time to optimize the meta title and description to encourage more clicks. Words to increase CTR include list, top, best, guide, etc.

7. Focus on user-engagement signals

Once you start ranking, you have to prove to Google that you deserve to stay there. Google starts measuring how many people pogo-stick (immediately return to the results), how long they stay on your site, and how many people actually click on your listing in the top results. To improve these signals, edit your meta title and description so it reads like an ad. Then enhance your page with images and videos to keep visitors on your page.

8. Keep doing keyword research

It’s often easier to rank for less competitive or long-tail keywords than top search phrases (though it’s nice if you can rank on the front page for both). Keep up with the latest search trends so that you can create content for people who are searching for your type of business. Remember local search terms if they’re relevant to your business. Then keep creating great content using popular keywords.

9. Do guest posting

Guest posting helps us build consistent backlinks month after month. We now know the base number of backlinks we will generate every month, and any other links are a bonus. This helps remove the volatility and helps us remain at the top of Googlesearches in our industry.

10. Use tools to help you

We use the Yoast plugin to make sure we have our blog posts optimized and ready to go. Another tool we use is the free headline analyzer tool by CoSchedule to optimize our headlines for Google search. Find out which tools will help cut down yourtime with SEO so you can focus on creating great content that converts.

11. Think about conversational language

It’s expected that by 2020, 50% of all searches will be done by voice. People search differently by voice than they do when typing. Search engines are already beginning to rank by looking for more natural and conversational language as results. Clients should begin looking through their digital ecosystem and start providing more conversational versions of information.

12. Keep updated and keep posting

Pillar posts seem to be a big thing these days. It’s important to diversify the content you are posting around the keywords you are targeting so that you can position your site as holding thought leadership on the subject. This will be critical when it comes to pushing the right content directed to those keywords.

13. Add some numbers

This is a really simple tip that can produce big SEO results. In order to increase hits and raise your search ranking, incorporate common numbers, such as three or five, into your titles and meta descriptions. People like to receive their information in bite-sized chunks, and will appreciate content served to them in this way.

14. Keep doing what got you there

We rank on the first page for the search term “digital marketing company.” We’ve been on the first page of search results for about the last 18 months. We’ve maintained that ranking by keeping our foot on the gas pedal, and continuing to do the successful things that we’ve done in the past to get us to the first page, instead of patting ourselves on the back for getting to the top.

Digiwebart Top 10 ranked SEO & Online Reputation Management (ORM) agency in Jaipur.

This is officially their second location in Delhi. This additional facility allows the company to better serve it’s expanding Indian clients. With the industry still booming, Digiwebart is growing to meet the demand for Jaipur SEO services for businesses that want to hire proven SEO experts.

“As the economy is picking up, many companies are now realizing that having a positive brand image with great reviews and a solid online presence from search, offers an amazing sales channel. Most businesses don’t really know how to go about it properly, even when they hire in-house SEO, they are lacking in skills compared to our agency. Our Jaipur office will allow us to work more closely with current and new local clients and get them results,” said AC.

Our Reputation Management & SEO services are top rated, and help our client’s websites stand out and our professional web design builds a prominent corporate image for them. We also manage their search engine marketing campaigns to increase website visitors and conversion rates. We help them convert their traffic to sales.

About Digiwebart
Digiwebart- SEO Company in Jaipur, featuring search engine optimization, online reputation management, search engine marketing, branding, online advertising, light PR and web design services. Catering to ALL industries with specialties in Law, Medical, Hospitality, Real Estate and Rehab SEO. Digiwebart is dedicated to helping its clients achieve effective online results and increased conversions through idea-based marketing strategies designed to promote their clients corporate image.