Are you someone who is embarking on a new venture, or someone who is thinking of venturing out on a business then my friend you have come to a right place. Answer this simple question to get going with the development of the business, what is the first thing that you notice about a product or a service? Is it a logo, right? A logo is arguably the most important part of the business. It showcases the business identity on every single platform it is displayed. Whether you are a start-up or an established organization, having a strong logo that promotes the business idea and the offerings you aim to make.

• Striking Visuals

The logo in the present era is regarded as the cornerstone of the businesses. It is because it exhibits out the potential enclosed in it through the visuals. Choose a logo that grabs the user’s attention and intrigues them to read more about the brand. Focus on a logo that leaves an imprint on the individual’s mind, such a logo not only withholds attention but infinite potential as well.

• Innovative Concept

If you think critically about the successful brand logos, we will notice that it is not the pictorial representation every time but the idea behind the logo, which has inspired and intrigued the individuals. Create a story to personalize it, and exhibit that story through the logo. People are attracted towards business who portray out a personal aspect of the business, as it helps to build a connection. Introducing a story behind the logo increases the attractiveness and helps create a lasting impact on the customers.

• Balanced Color Theme

A logo which has been bombarded with color is often found to lack the cohesiveness of the business. Having a balanced color theme assist the business in enhancing the color which we feel is associated with our business. Balance the colors so that every color incorporated in the logo are blended smoothly portraying a positive business image. The color theme nurturance can also assist in choosing the right set of colors for the business logo.

• The Right Font

Embody a font in the logo which completely compliments it. Having a clumsy logo not only mitigates the impact which the logo is supposed to have on the customer but also the business image. Be clear about the words you want be incorporate, the font style, size, and the alignment give every detail exceptional attention as it is the business identity we are talking about. Keep in consideration that the same logo is to be used in other mediums of the business such as invitation cards, business card and more, therefore make a decision with consideration to these as well.

• Associate Emotion

Form a single cohesive image with exhibits out the emotion or sentiment you want your user to experience. A logo that affects the subconscious mind of the user is said to be more successful s these users are subconsciously inclined towards a certain logo which increases the probability of their association with the product.

Wrapping it up

A logo is the visual representation of the business identity. Being neglectful towards its can significant impact the progress and the sales it generates. Therefore, a logo design company should aim for a logo which grabs the user’s attention in an instant and communicate the business message effectively to the target audience.

Aliza is a professional logo designer working for the logo design agency in UAE. She designs logos and website for clients. She is associated with this company for 2 years and has 8 years of working experience as a designer in the market. You can follow her on FACEBOOK | TWITTER | LINKEDIN