What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is one type of optimization techniques that make a website/blog important to search engines and shows that website/blog’s specific content in the first result page. It is a dream of every website owner to keep his/her website/blog in the top of search engine result pages. When a website/blog found in the top result of a search engine, it ensures huge traffic and huge traffic ensures more revenues from that website/blog.

The web is a place where unlimited websites/blogs are available and it is so tough to keep a website/blog in the first result page. Every day lots of sites are registered and exist sites are becoming a competitor of each other. Then it becomes too hard to stay on top of first result pages. For this problem, SEO techniques have a great application to get success and to achieve the goal of first ranking in search engine result pages.

A lot of factors are related to search engine optimization and it is a continuous process for a long duration of time to achieve a target. Its demand is increasing day-by-day because competitors are increasing day-by-day. Without right SEO Techniques, you can’t succeed in online business because it’s the secret of online success. Why Search Engine Optimization (SEO) Is Important for a Website/Blog? Think as a visitor Now-a-days we can get everything from the web. There are lots of option for a single product. Just, for example, if you want to buy a laptop then you can get lots of websites where lots of brands and in every brand lots of models. So which one you will buy? Obviously the best one. Now think how you can choose the best one? Again you must be depended on search engines to find that. Every search engine, especially Google always keep the qualified websites/blogs in the top of search engine result pages. Only SEO can make a website/blog qualified to search engines. As a result, you can get the best choice. Think as a website/blog owner People love search engines because it gives a better result and search engines love qualified website/blog because people want that.

Guidelines for Search Engine Friendly Website:

Though search engine spiders are becoming more sophisticated through time, the simple assumption and aims remain the same: spiders locate pages by following hyperlinks and capture the content of these pages that they find from the search engine’s index (a giant repository of information about pages and websites).

Along with preventing the methods we just mentioned, there are some new guidelines for creating search engine–favourable navigation:

Employ a Text-Link-Based Navigational Structure: If you decide to make navigation in Flash, JavaScript, or any alternative technology which the search engine might be unable to parse, be confident that you provide other text links from HTML for spiders to make sure that automatic robots (and people who might not have the necessary browser plug-ins) may accomplish your web pages.

Tired of “Spider Traps”: Even intelligently researched search engine spiders could get lost from infinite loops of hyperlinks which move between pages on a website. Intelligent structure that averts recursively looping 301 or 302 HTTP server codes (or alternative redirection protocols) have to re-evaluate this issue, however occasionally online calendar hyperlinks, boundless pagination that loops content being obtained or piled in a large number of manners (faceted navigation) can produce thousands of web pages such as search engine spiders if you planned to have just a couple of dozen accurate pages of articles.

Watch out for Session IDs and Cookies: When we just mentioned, should you restrict a user’s capability to see web pages or redirect according to a cookie placing or session ID, search engines could be not able to crawl your articles. The bots don’t have cookies allowed, nor will they cope with session IDs correctly (each trip by the crawler receives a URL using another session ID, along with also the search engine sees these URLs with session IDs as distinct URLs). Although limiting form admissions is good (like search spiders cannot submit forms anyhow), restricting content accessibility via cookies and session IDs is a lousy idea.

Be cautious of host hosting, and IP issues: Server issues infrequently induce search engine ranking issues –but if they do, catastrophic consequences may follow. The engines are aware of shared server issues, including downtime or overloading, and also will provide you the benefit of the doubt (however this may mean your articles can’t be crawled during times of server malfunction). On the reverse side, websites hosted on content delivery networks (CDNs) can get crawled more significantly, and CDNs provide significant performance improvements to a site.

The IP address of your server could be of concern on occasion. IPs formerly belonging to websites which have spammed the search engines can continue with them negative relationships that could interfere with indexing and ranking. Though the engines are not particularly picky about shared hosting vs. dedicated servers and dedicated IP addresses, or on server programs, you can prevent many hassles by visiting these paths. In the very minimum you ought to be careful and locate a host that you expect, and investigate in the background and “cleanliness” of the IP address you might be delegated, since the search engines have gotten paranoid concerning the usage of particular domains, hosts, and IP addresses, and also cubes of IPs. To know more about the Search Engine Optimization Field or anything related to Digital Marketing Field, Join Digital Marketing Course in Delhi and get trained by the Best Digital Marketers that our Nation has to Offer. Experience informs them that a lot of them have strong correlations with junk, and so, eliminating them in the index may have great rewards for consumers. As a website owner not participating in such practices, you will discover it pays to research your internet host before getting into trouble.